NJOY On the Counter

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Saw these at the check-out counter . . .

NJOY gives you everything you love about the smoking experience, without the baggage. Our innovative all-in-one design, long-lasting battery, and authentic flavor have helped us become the #1 retail brand of electronic cigarettes on the market.

Unlike a traditional tobacco-based smoking product, NJOY is non-flammable, contains no real tobacco leaf, and emits an odorless vapor. Our innovative design and long-lasting battery lets you enjoy your cigarette longer. In fact, each cartridge is equivalent to about two packs of cigarettes and the refills are equivalent to about a carton of cigarettes.

There is no “on” or “off” switch. To begin using, simply draw on the NJOY electronic cigarette just as you would a traditional tobacco-based smoking product. You will begin to taste the tobacco-like flavor with your first draw.

The NJOY battery will last for approximately 300 to 600 puffs before recharging is required. Battery life depends on the intensity of each draw and varies by individual. When the battery power is low, the LED light will flash 8 times and repeat 3 times to signal it is ready to be recharged.

An electronic cigarette, or e-cigarette, is an electrical device that simulates the act of tobacco smoking by producing an inhaled vapor bearing the physical sensation, appearance, and often the flavor and nicotine content of inhaled tobacco smoke, without its odor or, ostensibly, its health risks.

The device uses heat (or in some cases, ultrasonics) to vaporize a propylene glycol- or glycerin-based liquid solution into an aerosol mist, similar to the way a nebulizer or humidifier vaporizes solutions for inhalation.

The primary stated use of the electronic cigarette is an alternative to tobacco smoking, or a smoking cessation device: It endeavors to deliver the experience of smoking without the adverse health effects usually associated with tobacco smoke, or to at least greatly reduce those risks.
The possible benefits or adverse effects of electronic cigarette use are a subject of disagreement among different health organizations and researchers. Controlled studies of electronic cigarettes are scarce due to their relatively recent invention and subsequent rapid growth in popularity. Laws governing the use and sale of electronic cigarettes, as well as the accompanying liquid solutions, currently vary widely, with pending legislation and ongoing debate in many regions. Concerns have been raised by anti-smoking groups that use of the device still might carry health risks and that it could appeal to non-smokers, especially children, due to its novelty, flavorings, and possibly overstated claims of safety.

As of April 2010, The American Association of Public Health Physicians (AAPHP) supports electronic cigarettes sales to adults, “because the possibility exists to save the lives of four million of the eight million current adult American smokers who will otherwise die of a tobacco-related illness over the next twenty years.” However, the AAPHP is against sales to minors. The AAPHP recommends that the FDA reclassify the electronic cigarette as a tobacco product (as opposed to a drug/device combination).